The Grave Matter
Dying is easy. Talking about it? Not so much.

We’re ageing. But in a culture obsessed with youth and consumerism, we’re trying to dodge the inevitable.

The Insight
What if death started the story that really matters?

The Aha
Goodbyes are just as important as hellos.

The Idea?
Your legacy, your way.

A subscription platform that lets you craft how you're remembered.

From final messages to memory banks, future guidance, and even planning your happiest last birthday.

Because the end of your story should still feel like you.